# Lesson Plan: Introduction to Marketing II
## Objective:
By the end of this lesson, students will be able to:
1. Understand and explain key concepts of marketing.
2. Identify and analyze the 4 Ps of marketing.
3. Apply marketing concepts to real-world scenarios.
## Grade Level:
Senior Secondary 1
## Duration:
80 minutes
## Materials Needed:
- Whiteboard and markers
- Projector and laptop
- PowerPoint presentation
- Marketing concept handouts
- Example products (real or images)
- Marketing strategy worksheet
- Access to internet-enabled devices (optional)
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### Lesson Outline:
#### 1. Introduction (10 minutes)
**Activity: Icebreaker**
- **Goal**: Engage students and get them thinking about marketing.
- **Procedure**:
- Ask students to think about a product they recently bought and why they decided to purchase it.
- Have a few students share their experiences and write their responses on the board.
#### 2. Recap of Previous Lesson (5 minutes)
- **Goal**: Review key points from "Introduction to Marketing I."
- **Procedure**:
- Briefly go over the definition of marketing and its importance.
- Highlight any core concepts discussed previously.
#### 3. Presentation on Key Concepts in Marketing (20 minutes)
**Activity: Lecture and Discussion**
- **Goal**: Introduction of the 4 Ps of Marketing (Product, Price, Place, Promotion).
- **Procedure**:
- Use a PowerPoint presentation to explain each of the 4 Ps with real-world examples.
- Encourage students to ask questions and discuss their thoughts.
**Key Points to Cover:**
- **Product**: What is being sold? Discuss features, benefits, and product lifecycle.
- **Price**: How much is it sold for? Discuss pricing strategies and factors affecting pricing.
- **Place**: Where is it sold? Discuss distribution channels and location strategies.
- **Promotion**: How is it communicated? Discuss advertising, sales promotions, public relations, and social media marketing.
#### 4. Group Activity: Analyzing the 4 Ps (25 minutes)
**Activity: Small Group Analysis**
- **Goal**: Apply theoretical concepts to practical examples.
- **Procedure**:
- Divide students into small groups (3-4 students per group).
- Provide each group with a different product (real or image).
- Have each group analyze and discuss the 4 Ps of their assigned product.
- Have each group present their findings to the class.
#### 5. Case Study and Class Discussion (15 minutes)
**Activity: Guided Case Study**
- **Goal**: Evaluate a real-world marketing strategy.
- **Procedure**:
- Present a brief case study example of a successful marketing campaign (e.g., Coca-Cola's Share a Coke campaign).
- Discuss the implementation of the 4 Ps in the case study.
- Open the floor for class discussion on what worked, what didn’t, and why.
#### 6. Individual Activity: Marketing Strategy Worksheet (15 minutes)
**Activity: Worksheet Completion**
- **Goal**: Reinforce understanding of the 4 Ps.
- **Procedure**:
- Hand out the marketing strategy worksheet.
- Have students individually choose a product of their own interest and fill out the worksheet, detailing the 4 Ps with their chosen product.
- Collect the worksheets for assessment.
#### 7. Conclusion and Assignment (5 minutes)
**Activity: Wrap-up Discussion and Assignment Briefing**
- **Goal**: Summarize key points and provide next steps.
- **Procedure**:
- Recap the main concepts discussed during the lesson.
- Answer any remaining questions from students.
- Assign a homework task: Choose a company and research its marketing strategy. Prepare a short report (1-2 pages) on how they utilize the 4 Ps. (Due next class)
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### Assessment:
- Participation in discussions and activities.
- Group activity presentation.
- Completion of the marketing strategy worksheet.
- Submitted homework report.
### Extension:
- Encourage students to bring articles or examples of marketing strategies they find interesting for further class discussions.
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By incorporating interactive elements and diverse teaching methods, this lesson aims to engage students, deepen their understanding of marketing principles, and help them apply these concepts in practical contexts.